Mini branding Series
self initiated Branding Challenge.
I’ve set myself the task to create a mini brand either weekly/bi-weekly depending on my availability. The goal is to showcase my ability as a designer and to further develop my branding skills.
LOFT
Kicking it off with “Loft” a high end mid-century modern furniture company. The brand focuses on space, particularly the importance of placement. From the intentional spacing of the lettering to the carefully curated patterns, each element reflects commitment to the art of placement.
THE GAFF
The Gaff is modern approach to a classic no nonsense pub.
A place with pints, pistachios and good chat.
The vibe is dim lights, warm wood and Victorian tiled floors but with a contemporary twist! Imagery of old boys down their local are at the heart of the branding. A nod to the past within a new space.
The logo consists of typography similar to that of an old sign painter and a logo mark taken from the Victorian floors of the pub.
Crusty’s
Crusty’s is an NYC style sandwich shop. Real family run vibes, small shop, big graphics and good sandwiches. Taking visual cues from classic New York delis, butcher shops and bodegas all with a modern twist.
Benzão
A Brazilian cafe serving up specialty coffee with traditional Brazilian bakes and cakes. Benzão means “big blessing” and aims to provide an inviting, comfortable space for the locals to hangout and enjoy a coffee with friends.
The brand embraces the colours of Brazil, utilizing vibrant greens and the signature sunshine yellow. The type heavy logo comes in several forms for different used across the brand. Including the spark logo mark - a visual representation of the blessing.
Moss
Welcome to Moss. An exclusive Airbnb getaway for those that love the serenity of the outdoors. A luxury cabin nestled deep in the forest offering you the perfect space to unwind.
Bliss is luxury.
