Turadh

Precision-engineered gear for functional living.

Turadh, pronounced "Too-roo-ch" (ch as in a loch) is a Scottish Gaelic word meaning -
The break between showers.

The basis of the project was to create an outdoor brand from scratch. This would include logo design, brand identity, colour scheme, advertising/posters, products such as garments and equipment, socials and stationary.

This was to be produced in zine format to suit the aesthetics of the company.

You can view the zine and explore the branding below.